IIDA Product Runway 2017
Product Runway is an avant-garde couture fashion design competition with a twist. IIDA Houston City Center’s Product Runway, influenced by the concept of the hit reality TV show Project Runway, is one of a handful of fashion shows of its kind in the country. Product Runway puts teams of interior design and architecture professionals and interior design students in a fashion design competition by creating handmade garments out of standard architectural finish materials such as glass, tile, carpet and wood. The 2017 Product Runway event showcased eye-popping creations during a runway performance by each team on nearly 150 feet of runway at Revention Music Center.
This year’s theme, Cover to Cover, required each team to create a look inspired by a specific work of literature that has been assigned at random. Teams created their looks entirely from scratch, collaborating with their garment label representatives to select goods that best reflect their particular novel. Each team was assigned one hard material, one soft material, and one wild card garment label, which must collectively make up 80% of their final garment.
Our models Dana Trammel and Daniel Wallace strutted their stuff to the theme of Pride & Prejudice. The event was an amazing success, and we were truly amazed by all the creativity on display.
See more photos from the 2017 event here.